Promote With Email & Social Media

Reach busy parents by posting on social media at least once a week during your sale. EPI offers free tools to help you promote your sale on social media and other digital channels. You can download these free templates and images below on this page.

Here are some additional tips when using social media to promote your sale.

Main Sale

Add visuals to get parents’ attention. EPI has developed images and text templates you can use in email and social media. Choose from those customized for your sale as well as other reminder images.

Create your own images and videos. Have a little fun and take pictures of your teachers, parent group leads, principal and more holding the EPI sample pack.

Don’t forget the text in your post is just as important as the image. Below you’ll find suggested post text to use with each image. Be sure to customize the text to fit your school and sale.

Don’t forget to include the link to the online ordering website in all your communications. Make it easy for parents to click and buy.

Encourage Sharing. Unfortunately, social media is a popularity contest. The more people that like or share a post means it will reach more people. Posting something on your Facebook page does not guarantee your followers will see it. Only a small percent will have the post show up in their newsfeed. But, if others like and share it, then Facebook display it to more people. So, ask your group leaders, teachers, administration and other parents to like and share your posts.

Frequency is key. Not all parents will see the email or social media post. We suggested that you communicate with parents multiple times to help you succeed. Here is a recommended schedule for your email and social media communications. Don’t forget to post everywhere… Facebook, Twitter & Instagram. (Click here to learn how the schedule a post on your Facebook page)

Consider paying to boost your posts to reach more people. Even a small budget of $25 can go a long way to reach more people. You can target your boosted posts to only be visible to followers of your page so you don’t waste your budget.

Recommended Weekly Social Media Posts

Note: If you do not have Microsoft Publisher and are unable to edit these templates, please contact your EPI representative and indicate what images you would like to use. We’ll create and send them to you.

Week	Post Text (Copy, Paste & Edit the text for your posts)	Image
Prior to Sale Starting Coming Soon	Our school has partnered with EPI for our 2024 school supply sale. We are finalizing the details and will announce how you can buy a pack soon. EPI packs contain teacher-approved items and are delivered before school starts. When you buy from EPI you lock in pricing and avoid not being able to find everything on your list.	English Version
Week 1 Shop Now	SHOP NOW for your 2024-25 school supplies. Avoid the stores and get all your school supply shopping done online. EPI school supply packs contain all the items and brands our teachers require. Not only is this convenient for you, but it is a fundraiser to help our school. Order now with our School ID of XXXXXX at https://www.educationalproducts.com/shoppacks/	English Version Spanish Version
Week 2 Be Prepared for Next Year	Hey Parents! We know you’ve got a lot on our plate right now. Make things a little easier to get prepared for next year. Order your 2024-25 school supplies today online. Just click and order an EPI pack today. Your supplies will be shipped to our school and waiting for your child when school starts. Order now with our School ID of XXXXXX at https://www.educationalproducts.com/shoppacks/	English Version Spanish Version
Week 3 Teacher Approved	The smart choice this year is to order EPI school supply packs. Avoid the trips to multiple stores to get all the items on your school supply list. Just order a pack online to get all the teacher approved items and brands for the 2024-25 school year. Order now with our School ID of XXXXXX at https://www.educationalproducts.com/shoppacks/	English Version Spanish Version
Week 4 Avoid the Crowds	There are lots of reasons to avoid the back-to-school shopping crowds this year. Just click and order all the items on your list today. Order now with our School ID of XXXXXX at https://www.educationalproducts.com/shoppacks/	English Version Spanish Version
Week 5 Don’t Miss Out	Don’t miss out on saving time and money on back-to-school supply shopping this year. We’ve teamed up with EPI to offer you teacher approved school supply packs. Order before XX/XX to get the best pricing on school supplies this season. Order now with our School ID of XXXXXX at https://www.educationalproducts.com/shoppacks/	English Version Spanish Version
Week 6 Deadline Soon	The [school name] school supply sale ends on xx/xx. Don’t miss out on the chance to save time and money on school supply shopping. Ordering online and avoiding the crowds is the smart choice this year. Plus, this is a fundraiser for our school, so your order helps. Order now with our School ID of XXXXXX at https://www.educationalproducts.com/shoppacks/	English Version Spanish Version
Week 7 Extended Deadline	Last chance to order an EPI school supply pack. We’ve extended the online order deadline to xx/xx. Don’t miss out on the easy way to buy all your school supplies this year. Order now with our School ID of XXXXXX at https://www.educationalproducts.com/shoppacks/	English Version Spanish Version

Program Overview Videos

Program Overview Videos

We’ve created two videos you can share with parents via email, on social media, or your website. Both give the benefits of how EPI can help them save time and money on back to school shopping.

If you use these videos, be sure to include a link to the online ordering website in text with the video. The link is www.EducationalProducts.com/ShopPacks